My new book has become a #1 best selling book on Amazon. The book shares a lot of unique experience that is valuable to any CEO who depends on the Internet for leads. Below is a quick description and a link to download a free copy.
Title: 30 Minute Guide To Hiring A Great Online Marketing Company: 7 Hard Truths Every CEO Needs to Know That Only Another CEO Can Tell You
Have you ever hired an online marketing company or consultant and found that it was a total waste of money?
Have you hired a company with a great reputation but not seen the results you expected?
Are you managing your online marketing in-house but you know you could do it better if you had the right partner?
Are you worried you have no idea what the return is on the money you’re spending online?
If you’ve been frustrated in the past and want to know how to find great partners that can produce real results for your business, then my book is for you.
LINK TO DOWNLOAD FREE COPY
I see it happen frequently in my CEO groups – Much of their success is measured by “growth that month”, and I don’t know if I agree.
What I have come to learn is that growth needs to come the right way. Here are 3 reasons why it’s better to slow down your immediate growth and set a greater foundation for future growth.
1 – Make sure it works on a small scale.
When starting my last three companies, I personally completed the tasks that I eventually wanted to hire for. I made the cold calls, I made the sales appointments, I did the customer on-boarding and any other “beneath the owner” tasks. I spent over a year perfecting this before hiring others to do the same. My colleagues, especially the ones with venture money, did quite the opposite. They spent most of their time scaling without ever themselves doing the field work. Doing all the foundation work allowed us to really figure out what the market needed and how to respond to clients and their behaviors with everyday issues. As I’ve scaled, I’ve always felt like the foundation was solid and all dollars spent scaling went to the right places. What’s the logic in throwing money behind something that you haven’t experienced or know works? What level of leadership do you display when you’re able to tell an employee related to ALL tasks in the company – “I did that, let me share with you my experience and what I learned from doing exactly the thing you are struggling with”.
2 – Focus on profits not just top-line revenue
Cash is king – We’ve all heard it, but less owners focus on it when thinking about growth. Forcing yourself to keep expenses low and creating a high-margin product is a much better long term win than scaling a low-margin product. I’ve always focused my team on creating extremely profitable revenue streams and what I’ve noticed is that “correct” growth always follows.
3 – You don’t know what you don’t know.
Isn’t it interesting that so many companies go under and then they say “I wish I knew 2 years ago what I know today.” Growth is all about balance. You want to push growth and sales at a rate that allows you to figure the needs of the market but also at a rate that the company can handle. One or two big decisions can take you under – Spending more time assessing those critical decisions can go a long way.
When you walk into the office today, think about the word “finesse”. Take a step back and think about how you can better your product, people and processes as you say “Grow Grow Grow!”
President, Grow Team
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Every once in a while, a small idea grows into a multi-million dollar enterprise. These small business owners stumble upon an idea so simple that it is marketing genius. These owners enjoy the fruits of their labor, growing their humble ideas into profit powerhouses. Two such brands are Life is Good and Super Soaker.
From Broke Brothers to Billionaires
In 1989, brothers John and Bert Jacobs had an idea. They wanted to sell t-shirts. They took their first designs and sold them on the streets of Boston for a few dollars in profit. They barely made enough to keep their budding enterprise afloat, and for years they subsisted on peanut butter sandwiches and soup. They persisted, trying idea after idea until one stuck. One day, while they were brainstorming on their next move, one of the brothers looked across the room to his original drawing of a smiling-faced stick figure, Jake. The brothers thought Jake would make a great addition to their product line. They printed up a few dozen t-shirts with his likeness and dragged them out to sell at a local street fair. They sold out within a few hours.
From there the brand “Life is Good” was born. Its simple message of enjoying life and all it has to offer has resonated across the globe. Today the “Life is Good” line is a multi-billion dollar company, producing a full line of tees, mugs and other printed materials. Jake has graced the covers of magazine as the company’s founders have enjoyed worldwide recognition. Today the company employs a full and productive staff in the Northeast. It also hosts “Life is Good” festivals dedicated to spreading their positive vibe across the country.
When Rocket Science Meets Child’s Play
Lonnie Johnson never imagined that his idea for a heat pump that used water instead of the more caustic freon would turn into a worldwide sensation. Working for the United States Air Force at the time, Johnson loved to tinker with new inventions. One night while perfecting his heat pump idea, he discovered that his pump-action gizmo would make a fantastic water gun. He shopped his idea around to several companies and found the door shut in his face time and again. He persisted, and after seven years of trying, he finally sold his product, now named the Super Soaker, to the Laramie company in 1989. The Super Soaker was an instant hit and hit sales of over $1,000,000 in just a few short months. Today Johnson owns his own company, Johnson Research and Development and has invented several other successful products.
These two companies rose from humble beginnings and genius minds to become some of the most successful brands on the market. These companies are an inspiration to small business owners everywhere.